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The theme for this year's awareness week is: ‘Equal Access, Equal Care: Uniting Europe Against Head and Neck Cancer’, which is focused on highlighting the need for progress and equity across every aspect of head and neck cancer prevention, diagnosis and care.
Below is a summary of the 2025 Awareness Week plans. We hope these activities will provide inspiration and value to you for your own local planning.
You can find more detail about our finalised plans by clicking the link below.
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See what we have planned for 2025  here!
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If you would like some inspiration for your own Awareness Week activities, we have put together some suggestions. We encourage you to:
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Help your community understand how HPV vaccination can prevent head and neck cancers. Share eye-opening facts on social media or spotlight this life-saving topic at your next event. Every conversation makes a difference!
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Support our efforts to highlight the importance of quality of life by sharing inspiring stories from head and neck cancer survivors. These powerful narratives can be shared through social media, featured in blog articles, or presented at local events to raise awareness and foster hope.
Make Sense Campaign, The Netherlands, 2024
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Take part in a health seminar to help raise awareness about the importance of early detection and prevention. Your participation can make a real difference—early identification of potential issues can save lives.
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Share your personal experiences on social media of what #EqualAccessEqualCare means to you, whether as a patient, caregiver, or healthcare professional. Your stories can inspire and educate others. Share your stories and activities with us by using #EqualAccessEqualCare and #makesensecampaign, and tag one of our social channels listed below to join us in highlighting this important issue:
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These suggestions are a great starting point but are not meant to be exhaustive or prescriptive. We look forward to seeing the range of creative activities that countries will run locally for the Head and Neck Cancer Awareness Week!
For guidance on the above suggestions and other potential ideas, click the link to view the Make Sense website, which contains toolkits, infographics and results reports from previous years.
For more inspiration, there are a variety of existing Campaign materials available in the folder below, including editable design files which can be adapted as required. The folder includes:
- 1for3 and HPV awareness raising leaflets
- Early diagnosis day posters
- Make Sense cookbook
- And more!
* This content reflects the views of the Make Sense Campaign and EHNS and does not represent those of our sponsor organisations.
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If you are planning to participate in this year’s Campaign and have not yet told us about your plans, we would be very grateful if you could complete this short survey ( 5 minutes) to provide us with details of your activities.
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Below, we have linked to all of the Campaign materials available for you to use at a local level, with some useful tips on how to use these. Editable design files are also available for you to adapt and translate materials as necessary. If you can’t find a specific material, please contact the Secretariat (secretariat@makesensecampaign.eu) .
The Make Sense Run
We are excited to announce that the Make Sense Run is back for 2025, following last year’s incredible success! We encourage all countries to participate and host their own runs. In the folder linked below, you will find some materials to support, including:
- A guidance document offering suggestions and considerations for organizing your own event
- T-shirt designs
- Flyer
- Social media tiles
We look forward to seeing many of you participating and sharing photos on social media! Don’t forget to tag us @MakeSenseCampaignEurope on Facebook, @MakeSenseCmpn on X and Instagram, or @Make Sense Campaign on LinkedIn, and use #MakeSenseRun.
2025 Social media calendar
We are pleased to share the newly developed 2025 social media calendar, which includes suggested text and accompanying images for use throughout the Awareness Week. We encourage you to support the Campaign by posting this content on your local channels or by engaging with posts from the official Make Sense social media accounts.
Please remember to include the Campaign hashtag #MakeSenseCampaign in all related online activities to help amplify our collective impact during Awareness Week.
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If you have any questions or would like any more information, please do not hesitate to get in touch.
Finally, a massive thank you to everyone who supports the Make Sense Campaign - we look forward to seeing all of your amazing 2025 activities!
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