Make Sense Campaign: 2025 Results Report

Dear all,

 

Our 13th Make Sense Awareness Week proved to be another incredible success. In 2025, participants from across Europe and beyond once again came together to raise awareness of head and neck cancer. We’re proud to share that 16 countries took part this year, united under the theme:

“Uniting Europe Against Head and Neck Cancer – Ensuring Equal Access to Care.”

 

Throughout the week, we witnessed a remarkable range of impactful activities, all with one common goal of improving outcomes for patients with head and neck cancer. From early diagnosis clinics and the Make Sense Run to educational lectures and social media campaigns, the creativity and dedication of this community continue to inspire.

 

In 2024, Make Sense conducted a research project assessing head and neck cancer care in four Eastern European countries, benchmarking results against the Netherlands to identify gaps in diagnosis and treatment.

 

The 2025 campaign used these insights to spotlight disparities in care across Europe. The findings were shared at ECHNO 2025 and guided this year’s activities, driving local-level advocacy and action to improve patient outcomes and ensure equal access to care for all.

 

We are deeply grateful for the unwavering dedication of the country leads, healthcare professionals, partners, and sponsors. Your continued commitment is vital to advancing our shared mission of improving care and outcomes for patients and survivors.

 

A heartfelt thank you as well to everyone who took part and shared their campaign results and photos with us. Seeing your creativity, passion, and the reach of your local initiatives has been truly inspiring and a testament to the collective strength of the Make Sense Campaign community.

 

You can now explore the full highlights, activities, and impact from this year’s campaign in our 2025 End of Campaign Report, available here:

2025 Results Report   Thank you once again for your incredible support. Together, we are making a real difference.   Hannah, Joseph and Arunima  The Make Sense Campaign secretariat
If you have any questions or would like any more information, please do not hesitate to get in touch.
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